Last Updated: 01/04/2024
This Privacy Policy describes how Mobile Shop (the “Site”, “we”, “us” or “our”) collects, uses and discloses your personal information when you visit, use our services, or make a purchase from opticaonline.co.il
(the “Site”) or otherwise interact with us (collectively, the “Services”). For purposes of this Privacy Policy, “you” and “your” mean you as a user of the Services, whether you are a customer, a visitor to the Site, or another individual whose information we have collected in accordance with this Privacy Policy.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you consent to the collection, use and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, do not use or access the Services.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal or regulatory reasons. We will post the revised Privacy Policy on the Site, update the “Last Updated” date and take any other steps required by applicable law.
How We Collect and Use Your Personal Information
To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information we collect and use varies depending on how you interact with us.
In addition to the specific uses set out below, we may use the information we collect about you to communicate with you, provide the Services, comply with any applicable legal obligations, enforce any applicable Terms of Service and protect or defend the Services, our rights and the rights of our users or others.
What Personal Information We Collect
The types of personal information we obtain about you depend on how you interact with our site and use our services. When we use the term “personal information,” we mean information that identifies, relates to, describes, or can be associated with you. The following sections describe the specific categories and types of personal information we collect.
Information We Collect From You Directly
Information that you submit to us directly through our services may include:
Basic contact information, including your name, address, phone number, email.
Order information, including your name, billing address, shipping address, payment confirmation, email address, phone number.
Account information, including your username, password, security questions.
Purchase information, including the items you view, add to your shopping cart, or add to your wish list.
Customer support information, including information you choose to include in communications with us, such as when you send us a message through the services.
Certain features of the services may require you to provide us directly with certain information about yourself. You may choose not to provide this information, but doing so may prevent you from using or accessing these features.
Information We Collect Through Cookies
We automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels, and similar technologies ("Cookies"). Usage Data may include information about how you access and use the Site and your account, including device information, browser information, information about your network connection, your IP address, and other information related to your interaction with the Services.
Information We Obtain from Third Parties
Finally, we may receive information about you from third parties, including vendors and service providers who may collect information on our behalf, such as:
Companies that support our Site and Services.
Our payment processors, who collect payment information (e.g., bank account information, credit or debit card information, billing address) to process your payment in order to fulfill your orders and provide you with products or services you have requested, in order to perform our contract with you.
When you visit our website, open or click on an email we send you, or interact with our services or advertisements, we or third parties we work with may automatically collect certain information through online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.
Any information we receive from third parties will be treated in accordance with this Privacy Policy. We are not responsible or liable for the accuracy of information provided to us by third parties and are not responsible for the policies or practices of any third party. For more information, see the section below, Third-Party Websites and Links.
How We Use Your Personal Information
Providing Products and Services. We use your personal information to provide you with the Services in order to perform your contract with us, including to process your payments, fulfill your orders, send you notifications related to your account, purchases, returns, exchanges, or other transactions, to create, maintain, and administer the your account in another way, to arrange shipping, to facilitate any returns and exchanges, and to allow you to post reviews.
Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as sending you marketing communications, advertising and promotions via email, text message or postal mail, and to show you advertisements for products or services. This may include using your personal information to better tailor the services and advertising on our Site and other sites.
Security and Fraud Prevention. We use your personal information to detect, investigate or take action regarding possible fraud, illegal or malicious activity. If you choose to use the Services and register an account, you are responsible for maintaining your account credentials. We strongly recommend that you do not share your username, password or other access details with anyone else. If you believe that your account has been compromised, please contact us immediately.
Communicating with you. We use your personal information to provide you with customer support and to improve our services. It is in our legitimate interests to be responsive to you, provide you with effective services and maintain our business relationship with you.
Cookies
Like many websites, we use cookies on our website. We use cookies to operate and improve our website and services (including to remember your actions and Your preferences ), run analytics and better understand how users interact with the Services (for our legitimate interest in managing, improving and optimizing the Services ). We may allow third parties and service providers to use cookies on our Site to better tailor the services, products and advertising on our Site and other sites.
Most browsers automatically accept cookies by default, but you can choose to set your browser to remove or reject cookies through your browser controls. Please keep in mind that removing or blocking cookies may adversely affect your user experience and may cause some of the Services, including certain features and general functionality, to work improperly or no longer be available. In addition, blocking cookies may not completely prevent how we share information with third parties such as our advertising partners.
How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:
With vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
With business and marketing partners, to provide services and advertise to you.
Our business and marketing partners will use your information in accordance with their own privacy notices.
When you direct, ask us to or otherwise consent to our disclosure of certain information to third parties, such as to deliver products or through your use of social media widgets or login integrations, with your consent.
With our partners or otherwise within our corporate group, in our legitimate interests to run a successful business.
In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including responding to subpoenas, search warrants and similar requests), to enforce any applicable Terms of Service, and to protect or defend the Services, our rights, and the rights of our users or others.
During the past 12 months, we have disclosed the following categories of personal information and sensitive personal information (indicated by * ) about users for the purposes set forth above in the “How We Collect and Use Your Personal Information” and “How We Disclose Personal Information” sections:
Category Categories of Recipients
Identifiers such as basic contact information and certain order and account information
Commercial information such as order information, purchase information, and customer support information
Internet or other similar network activity, such as usage data
Vendors and third parties who perform services on our behalf (such as Internet service providers, payment processors, fulfillment partners, customer support partners, and analytics providers)
Business and marketing partners
Customer referrals (applets)
We do not use or disclose sensitive personal information to infer characteristics about you.
The Services may allow you to post product reviews and other user-generated content. If you choose to submit User Generated Content to any public area of the Services, that content will be public and accessible by anyone.
We do not control who will have access to the information you choose to make available to others, and cannot guarantee that parties who have access to such information will respect or maintain your privacy. We are not responsible for the privacy or security of any information you make publicly available, or for the accuracy, use or misuse of information you disclose to or receive from third parties.
Third-Party Websites and Links
Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not warrant and are not responsible for the privacy or security of such websites, including the accuracy, completeness or reliability of the information contained on such websites. Information you provide in public or semi-public places, including information you share on third-party social networking platforms, may also be viewable by other users of the Services and/or users of third-party platforms without limitation as to their use by us or by third parties. Our inclusion of such links does not, in itself, imply any endorsement of the content on such platforms or their owners or operators, except as disclosed in the Services.
Children's Data
The Services are not intended for use by children, and we do not knowingly collect personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact information provided below to request deletion of it.
As of the effective date of this Privacy Policy, we have no actual knowledge that we “share” or “sell” (as those terms are defined in applicable law) personal information of individuals under the age of 16.
Security and Retention of Your Information
Please note that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” In addition, any information you send to us may not be secure in transit. We recommend that you do not use unsecured channels to transmit sensitive or confidential information to us.
How long we retain your personal information depends on various factors, such as whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.
Your Rights and Choices
Depending on where you live, you may have some or all of the rights listed below with respect to your personal information. However, these rights are not absolute, may only apply in certain circumstances, and in some cases we may refuse your request as permitted by law.
Right to access/know. You may have the right to request access to the personal information we hold about you, including details of how we use and share your information.
Right to erasure. You may have the right to request that we delete personal information we hold about you.
Right to rectification. You may have the right to request that we correct inaccurate personal information we hold about you.
Right to portability. You may have the right to receive a copy of the Personal information we hold about you and request that we transfer it to a third party, in certain circumstances and with certain exceptions. Restriction of processing: You may have the right to ask us to cease or restrict the processing of our personal information. Withdrawing consent: Where we rely on consent to process your personal information, you may have the right to withdraw that consent. Appeal: You may have the right to appeal our decision if we refuse to process your request. You can do this by directly replying to our refusal. Managing communication preferences: We may send you promotional emails, and you can opt out of receiving them at any time by using the unsubscribe option provided in our emails to you. If you opt out, we may still send you non-promotional emails, such as those regarding your account or orders you have placed. You may exercise any of these rights as indicated on our website or by contacting us using the contact information provided below. We will not penalize you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before we can meaningfully respond to your request. Subject to applicable law, you may designate an authorized agent to submit requests on your behalf to exercise your rights. Before we receive such a request from an agent, we will require the agent to provide proof that you have authorized them to act on your behalf, and we may require you to verify your identity directly with us. We will respond to your request in a timely manner as required by applicable law. We use Shopify ad services such as Shopify Audiences to help personalize the advertising you see on third-party sites. To restrict Shopify merchants using these ad services from using your personal information for such services, please visit https://privacy.shopify.com/en. Complaints If you have any complaints about how we process your personal information, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, depending on where you live, you may have the right to appeal our decision by contacting us using the contact details provided below, or by filing your complaint with your local data protection authority. International Users Please note that we may transfer, store, and process your personal information outside of the country in which you live, including the United States. Your personal information is also processed by our teams and third-party service providers and partners in these countries. If we transfer your personal information from Europe, we will rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant UK competent authority, as applicable, unless the transfer of data is to a country determined to provide an adequate level of protection. Contact Us If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of your rights, please call 050-661-6663 or email us at support@opticaonline.co.il.